Wednesday, May 27, 2009

Oh My, What Have We Started?

Our little blog was of course created as a response to the old TrueCasey debacle.

We now have a new contender. BloggyCasey has appeared, apparently a creation of our old CH.C buddy, BadjerJim.

And with CHJTS's unwanted reappearance, we now have yet another blog to ridicule, and have heard rumors that a group of known haterz™ are about to launch one.

We could wax poetic about the fact that this is the original Casey Serin parody blog, but that would be the kind of thing that CHJTS would do, and we're not so concerned with getting credit as we are with ridiculing his ridicule-derserving antics.

So... Anybody interested in something else? Black Casey running MillionaireByKwanza.com? (Discussing the role of the white man in holding him down.) Or maybe MyShortSaleSeductress.com? (The author could focus on techniques for closing short sales through use of your large, fake tits.)

The possibilities are endless.

And while we realize this might steal our thunder somewhat, we are sufficiently amused to be happy to see such things developing.

And that's the view from FalseCasey HQ, where we wonder why nobody can make a mountain bike bottom bracket that lasts more than a year anymore.

Tuesday, May 26, 2009

Silence

There's been nothing new since our boi Casey was apparently taken out to the woodshed by his short-sale specialist boss, sometime late last week.

All that has happenned is that he has removed pretty much all comments from her blog as well as his BloggerCasey fiasco, and shut up completely.

We think this is not over here, but who knows? He mentioned something about a financial decision that needed to be made soon, and we suspect that he's running scared. Perhaps he's caught between the desire to blog free and the need to have a paycheck this month. In which case, we say "welcome to the real world Casey," as this is the kind of choice pretty much all of us need to make from time to time.

We strongly suspect that his role has been clarified as "office assistant who also managed the blog and replaces toner cartridges," not "full-time blogger and comment moderator."

Eventually he'll break out. He can't stand not having the publicity.

And we're waiting, watching the blogs (with scripts blocked, of course) and biding our time.

And that's the way it is at FalseCasey HQ, where things are really slow today.

Saturday, May 23, 2009

A Bit About Metrics. And Fake-Titted Bosses.

A time will come in your life when you are asked by your fake-titted short sale specialist boss to do some sort of project. Maybe it involves a website. Maybe it involves some sort of business process. Maybe it involves some other measurable business deliverables.

Part of what you will almost always be asked to deliver are the metrics that show how your little project is performing. Is it being used? Is it being used well? Who is using it? How often? How does it compare to the old way of doing things? etc.

These are all valid business questions, and you need to answer them in order to justify your existence and your salary (or flophouse, free van parking or whatever else you may be getting as compensation).

In today's automated world, you may be tempted to automatically collect the data and provide your boss and everybody else who may be interested with easy access to it all, so they can figure out for themselves what's going on and not constantly be asking you for all sorts of annoying reports and analysis. It is often easy to do, and if you do it, you'd have far more time to goof off, go to Starbucks and post messages on Facebook or wherever.

You will be tempted to do this.

You should not.

First, all of those annoying reports and queries they ask you for are a good source of long-term employment. You need to look out for #1, and that's not your employer. They won't fire you if they need you to produce TPS reports.

Second, and more important, you never, ever, ever want your boss or the general public to have direct access to data generated by your project. Because they may not interpret it the way you might hope they would.

By providing them a link button like this one:



You in fact encourage them to click on it.

You don't want to do that.

No, we're serious. You don't.

Forget all the bullshit about transparency, reality, "being organic" and all the rest. It doesn't apply. You don't want to do that.

That's how you get screwed.

You see, there is probably amazing data behind that silly little button that could make you look really great if you just had the opportunity to analyze it yourself, set aside the pieces that really aren't important to what you want to show, import the rest into an Excel spreadsheet, slice it and dice it a bunch of ways then put it all into a 20-page Powerpoint which is sure to wow them (or at worst, put them to sleep) at the next staff meeting.

But, as we said, by putting that button there you encourage your boss to click on it. And eventually she will. Hopefully she'll see a nice little picture of all the happy people using the cool little tool you built for her:



Hopefully she'll stop there. The problem is, she probably won't.

She might continue her little bit of fact-finding and discover that the vast bulk of the people who seem interested in her cool little tool are nowhere near her target market, and many of them not even in the same state or country:



Or, she might decide she needs a better understanding of how people found about about the cool little tool you built her, and discover that they're getting to it in ways she never imagined:



Maybe she'll even continue her research, trying to find a few more details about where all these new and supposedly interested people you attracted are coming from. Only she'll discover that rather than being generated by some positive impression you created, the primary motivator for all the attention her business is getting is a bunch of lunatics who are also taking every opportunity to call her a dim-witted, fake-titted bitch who really needs to learn how to park her obnoxious vehicle.



And that is when that big spurt of juicy activity you were hoping to impress her with:



Becomes as meaningless, irrelevant and unproductive as every other spurt you have ever created in your life. (To say nothing of it having led you to a false sense of accomplishment.)

Which is how, in a matter of minutes, you can go from being "Marketing Director" to "barely employed printer maintenence boi."

So do us and yourself a favor. Collect all the data you want. The more you have, the more ammo available to justify yourself. Then make sure you're the only one who can use it, because there's no sense in giving ammo to somebody who may find reason to use it for shooting at you.

And that's the view from FalseCasey HQ, where we are decidedly unsurprised at the unfolding of events.

Thursday, May 21, 2009

Learn to Park, Bitch!


Yup, that's our favorite Sacramento Fake-titted Caseyboss and short sale specialist, parking her Infiniti sport-bling-vehicle in front of the 9645 Sea Cliff Way house. Note her parking on the wrong side of the street, because parking on the other side of this minor suburban road and walking across, or just turning around, would have been too much trouble. Note her parking in front of a fire hydrant, because, well, we can't find a single plausible justification for that except for simply not giving a shit.

We could be cynics and suggest you also note the license plate on her car and key it if you ever come across it anywhere. But Casey would call us mean. Waaaah!

Also, are we the only ones who find it amusing that the street is "Sea Cliff Way?" Isn't this Sacramento? Isn't the ocean about a hundred miles away?

And you need a locksmith to change out a cylinder on an el-cheapo original lock? How about learning to do something useful for yourself? It's a two minute job for anybody with a screwdriver.

And that's the way it is here at FalseCasey HQ, where we're still waiting for the UPS guy to show up.

Tuesday, May 19, 2009

Nice to know they understand their own market...


Casey, writing on behalf of his real-estate huckster boss, has posted a video by "Buyer Brad" and notes that:

Brad is fighting multiple offers trying to buy a house in Sacramento in the sub 200K price range. Is the market heating back up or what?

Brad also tells us a little bit about the tax credits he is taking advantage of. Maybe the tax credit is the that's the reason for the activity.
TrueCasey then quizzically asks:


Anybody else experiencing this?
It is sad that he and his sugar-mama don't realize how stupid they look.

After all, this trend has been reported on quite widely, especially since the latest tax credits became law. In the hardes-hit areas (which include all of Sacraento), prices have declined to the point where buyers are coming in. The tax credits are also big enough that in the sub-$200K market, they really make a difference.

Of course, employment is still a shambles, especially in government-heavy places like Sacramento (we voted against the latest tax increases this morning, meaning that more layoffs in CaseyTown are virtually assured), there are still a ton of option-ARMs out there that have not yet reset which will over the next year or two, and the higher-priced regions are just now beginning to feel the real pinch and are likely a 12-18 months behind.

But, back to the main point, none of this is real news. Even the mainstream press has caught on to this, as evidenced by this piece in the LA Times this morning.

But Casey is wondering if this is really going on and whether anybody else has noticed.

Nice way to tell your clients that you know less about the market than anybody who just reads a newspaper occasionally.

We wonder if he even bothered checking with his boss before posting this drivel, supposedly on her behalf. We suspect, that as usual, he didn't.

And that's the view from the FalseCasey HQ, where we are pondering the words of arch-villan Ernst Stavro Bloefeld regarding Bond-girl Tiffany Case: "If only they were brains."

TrueCasey Photo?

The following photo was forwarded to us from an anonymous source. It is claimed to be an original photo of Casey outside Nigel's house last fall, after being kicked out for disappearing with Nigel's car and going to dinner.

We have no idea if this is true, but it does sort of give that impression.

We will have more to say about this evenings abbreviated HaterzCast in short order.

And that's all that's going on at the FalseCasey HQ, where no earthquakes have happenned, at least not in the past 24 hours.

Thursday, May 14, 2009

Casey has an accomplishment!

He has managed to post a photo to a blog!

Yup, after months of absence, our snowflake has returned, now as "Angel's promoter", who is running a blog on behalf of former tanning salon receptionist turned real-estate salesperson (she doesn't have a broker's licence), Amber Lynn.

And here is his great success.

Give us a break!

We would like to say more about the brief appearance of his flickr photostream, the even briefer appearance of his latest personal blog at bloggercasey.com, and his flip-flopping on multiple items already. But we were away and this all happened so fast that it's already ancient history in the CaseySphere.

In any case, it looks like we'll have something new to watch for a while, BTC has scheduled a Talkcast for Monday, and hilarity is likely to ensue.

We will have something to say if there's something worth saying.

For now, that's the view from the FalseCasey HQ, where spring is in bloom.