Thursday, October 16, 2008

TrueCasey's ebook is published

Yawn.

We admit it has been interesting to watch TrueCasey's antics in recent weeks, as he flailed his way from Salt Lake City back to his home, then into a cheap motel room where -- god forbid! -- he does not have the maid service that he is accustomed to.

And he has now reportedly published a "draft" copy of his e-book, which he expects his supporters to pay almost $50 to own. He justifies this by saying that they will not just be purchasing an unfocused and unfinished book but also supporting his unfocused and unfinished "vision," whatever that may be.

Today he also says that his next step is to rid himself of haterz™ and he is wondering how to accomplish that.

We have a recommendation to him. It is the same recommendation we make when we are confronted with a CEO who blames all his company's problems on "the short sellers" and wonders how to get rid of them. We always tell them to stop wasting time bashing the shorts and instead focus on running the business. Running the business well, of course, will tend to push the stock price up and nothing makes the shorts cover faster than a company that is executing well and delivering positive price moves.

So our recommendation to TrueCasey is simple: Start executing. When you say, "I'm going to have an e-book out there by midnight," deliver an actual e-book. Not a half-assed "rough draft" that you put out there only to satisfy your own need to "check off" the item as done, delcare success and move on. The world does not accept half-assed efforts or "check mark" success. Deliver! If you deliver, the haterz™ will go away. Some of them may even turn to suporterz™.

If you continue to fail, people will continue to criticize.

The choice is yours.

And that's the view from FalseCasey Headquarters where the DOW has managed to pull off a reversal of more than 300 points right now.

1 comment:

Anonymous said...

He is most unusual. Fortunately. It is as if all his obligations, all his family, former wife, etc., live in ram.
He turns off his computer, or goes to sleep, and whoosh, it is all gone. Most bizarre.
He doesn't ever seem to want friendship for its sake alone, or sex, or anything really, that isn't all about him.
And he is not responsive, ever, to how others feel. For example, I understand that his brother *hates* his linking to his (the brother's) website.
Casey will keep that link there. He just is like a body without a mind. Most strange.